Successful Higher Education marketing dependson a lot of puzzle pieces coming together: strategy, analytics, campaigns andfollow-up. There’s no “star agency” you can hire as a school to do everything;successful education marketing requires lots of alignment and a strong internalskill base to direct the efforts.
My book, Successful student recruitment withGoogle Ads, is about exactly that. I don’t just cover the mechanics of GoogleAds campaigns, but also describe all the puzzle pieces that need to fit, fromstrategy to follow-up.
I’ve also developed online marketing coursesspecifically for Higher Education marketers. In small groups of max. 6, I helpyou (and/or your colleagues) to put the theory into practice.
Guus Goorts | Higher Education Marketing
Looiersweg 3C4, 5131 BE Alphen, Netherlands
+31850603737
https://guusgoorts.com
Vimeo
Linkedin